了解連卡佛的企業(yè)背景、悠久歷史、獨(dú)特的業(yè)務(wù)模式和與眾不同的奢華服務(wù)
企業(yè)背景
著名精品百貨連卡佛成立于1850年，以「連通商務(wù)」策略將大中華區(qū)全部實(shí)體店與全球在線店鋪實(shí)現(xiàn)對接，傾力打造無縫式購物體驗(yàn)。
連卡佛戰(zhàn)略布局遍及香港、北京、上海和成都的10個(gè)主要銷售點(diǎn)，總零售面積占地超過600,000平方英尺(約56,000平方米)。結(jié)合專為大中華區(qū)推出且能夠全球配送的線上旗艦商店，連卡佛已成為大中華區(qū)首個(gè)全渠道精品零售商。在大中華地區(qū)，連卡佛是匯集設(shè)計(jì)師品牌最多的專門店，將包括女裝、男裝、化妝品、家居及時(shí)尚生活用品與高級珠寶在內(nèi)的1,000逾個(gè)國際品牌精品悉數(shù)呈現(xiàn)。
在租賃模式為主導(dǎo)的市場中,連卡佛的批發(fā)模式和直接品牌合作模式在業(yè)內(nèi)堪稱獨(dú)樹一幟。其創(chuàng)新的店內(nèi)環(huán)境將時(shí)尚、設(shè)計(jì)、藝術(shù)及音樂完美融合于一身，加之不斷升級的旨在優(yōu)化客戶體驗(yàn)的個(gè)人化服務(wù)，更加樹立了業(yè)內(nèi)權(quán)威。連卡佛創(chuàng)新的零售概念和設(shè)計(jì)以及它的創(chuàng)意方案和視覺營銷，都被視為行業(yè)標(biāo)桿，并且獲得了諸多極負(fù)盛名的國際獎項(xiàng)，其中包括美國零售商聯(lián)合會頒發(fā)由全球行業(yè)領(lǐng)袖評選的國際嘉獎。
連卡佛隸屬亞洲頂尖國際時(shí)裝及生活品牌集團(tuán)The Lane Crawford Joyce Group旗下。集團(tuán)業(yè)務(wù)包括著名精品百貨連卡佛、高級品牌專門店Joyce、鞋履配飾專門店Pedder Group、零售、品牌管理及分銷公司ImagineX以及全方位服務(wù)零售平臺Walton Brown。
The Lane Crawford Joyce Group經(jīng)營業(yè)務(wù)包括精品百貨、精品店、品牌特許經(jīng)營店、電子商務(wù)以及全渠道運(yùn)營，匯集了頂尖的男女設(shè)計(jì)師時(shí)裝、鞋履及配飾、化妝品、家居及時(shí)尚生活用品和高級珠寶品牌，并與超過1500個(gè)國際時(shí)尚品牌合作，其中涵蓋35個(gè)品牌的獨(dú)家經(jīng)銷權(quán)。
The Lane Crawford Joyce Group擁有超過167年的貿(mào)易經(jīng)驗(yàn)，是第一個(gè)與設(shè)計(jì)師和奢侈品牌進(jìn)行合作營銷的企業(yè)，也是首家通過伙伴合作關(guān)系建立自身品牌業(yè)務(wù)的公司，旗下各公司分別在其領(lǐng)域占據(jù)行業(yè)領(lǐng)先地位。截止2015年9月，集團(tuán)在中國和東南亞地區(qū)的50個(gè)城市擁有超過740個(gè)銷售點(diǎn)，總零售空間超過1,800,000平方英尺(約167,000平方米)。
更多資訊，敬請登錄連卡佛官方網(wǎng)站查詢：landcrawford.com.cn
職位信息
1. 銷售顧問
Job Purpose工作目的:
“To deliver an exceptional Lane Crawford experience for every customer and to achieve agreed business unit and individual sales targets”
“為每位顧客提供非凡的連卡佛購物體驗(yàn)，并實(shí)現(xiàn)本部門及個(gè)人的銷售目標(biāo)”
Key Accountabilities主要職責(zé)
In addition to following Lane Crawford’s policies and procedures, key accountabilities include, but are not limited to:
除遵守連卡佛的政策和程序外，主要職責(zé)包括但不限于：
Customer Service客戶服務(wù)
To deliver consistent, sincere and responsive service and ensure the Lane Crawford standards are consistently executed at all times
提供始終如一和真誠的快速響應(yīng)服務(wù)，確保始終執(zhí)行連卡佛的服務(wù)標(biāo)準(zhǔn)
To take every opportunity to deliver our service promise – Making every customer feel Great eg building rapport, understanding the customers’ needs and being proactive to anticipate and deliver service above and beyond the customers expectation
抓住一切契機(jī)實(shí)現(xiàn)我們的服務(wù)承諾——“為每一位客人提供滿意服務(wù)”，例如通過建立密切關(guān)系、理解顧客的需要，主動揣測并提供超越顧客期望的服務(wù)
To actively build long term relationships with customers
積極與顧客建立長期穩(wěn)定的人際關(guān)系
To manage customer expectations, handling customers issues and feedback in a professional manner.
以專業(yè)的方式處理顧客的問題和反饋意見，以達(dá)到顧客的預(yù)期。
To understand and promote Omni channel experience service to every customer
理解并向顧客推介公司的全渠道服務(wù)
To ensure that all sales are followed up with after sales service activities such as reserve, gift wrapping, dispatch and delivery, concierge service every time
確保利用售后服務(wù)活動跟進(jìn)所有銷售，例如每次預(yù)約、禮品包裝、發(fā)貨和送貨及禮賓服務(wù)
Sales銷售
To achieve agreed individual monthly sales targets
完成個(gè)人月度銷售目標(biāo)
To be proactive in identifying selling opportunities that will help achieve the sales targets
主動發(fā)現(xiàn)有助于實(shí)現(xiàn)銷售目標(biāo)的銷售機(jī)遇
To be proactive in recruiting new customers to enlarge the customer base to help to achieve the sales targets.
主動招攬新顧客擴(kuò)大有助于實(shí)現(xiàn)銷售目標(biāo)的顧客群
To capture all key data from customers to build client database for clienteling purposes and develop sales plan for clienteling activities
獲取所有關(guān)鍵客戶信息，為客戶建立客戶數(shù)據(jù)庫并針對客戶的消費(fèi)習(xí)慣制定相應(yīng)的銷售計(jì)劃
To be proactive and willing to put in extra effort to achieve personal and team sales target
主動且愿意為達(dá)成個(gè)人和團(tuán)隊(duì)的銷售目標(biāo)而加倍努力。
Product Knowledge產(chǎn)品知識
To be able to provide the customer with fashion trends and product information that will enable them to make an informed decision about the item they wish to purchase
能夠向顧客介紹時(shí)尚趨勢和產(chǎn)品知識，讓他們做出有關(guān)自己希望購買的產(chǎn)品的明智決定
To be able to communicate confidently the unique selling points and the features and benefits of the product
能夠自信地介紹產(chǎn)品的獨(dú)特賣點(diǎn)、特點(diǎn)及好處
To actively use this product knowledge to provide mix and match ideas for the customer and to up-sell to maximize the sales value
積極運(yùn)用產(chǎn)品知識向顧客提供有關(guān)產(chǎn)品組合和搭配的意見并向他們銷售更多商品以盡可能增加銷售金額
To be open to new products and learning new things
接納新產(chǎn)品，善于學(xué)習(xí)新事物
Housekeeping內(nèi)務(wù)
To ensure daily housekeeping standards are maintained at all times
確保始終維持日常內(nèi)務(wù)標(biāo)準(zhǔn)
To maintain visual merchandise presentation in line with VM Brand Book
按照視覺陳列手冊維持視覺陳列展示
To prevent stock and pilferage by being alert present on the floor at all times and informing manager / security of potential issues
始終保持警覺并向經(jīng)理/保安報(bào)告潛在的問題以預(yù)防存貨短缺和盜竊
To perform cashiering function to a high degree of accuracy
高度準(zhǔn)確地履行收銀的職責(zé)
To ensure stock is continually replenished to ensure a full range of items are available for the customer
確保持續(xù)補(bǔ)貨以保證顧客可以買到所有貨品
Company Culture and Values企業(yè)文化與價(jià)值
To fully engage and live by the Lane Crawford Vision, Passion, Learning and Collaboration (PLC) Values, Leadership Code and deliver our Customer Service Promise at all times
充分實(shí)踐連卡佛愿景，熱情，學(xué)習(xí)，協(xié)作的價(jià)值觀以及領(lǐng)袖守則，并時(shí)刻傳遞客戶服務(wù)承諾
To build collaborative working relationships with your colleagues to ensure the achievement of the Company Business Plan, your department and individual objectives
與同事建立協(xié)作關(guān)系確保達(dá)成公司業(yè)務(wù)計(jì)劃，部門及個(gè)人目標(biāo)
To reinforce Lane Crawford Heritage, Brand DNA and culture - through storytelling and sharing successes at every opportunity
強(qiáng)化連卡佛傳承，品牌基因及文化-通過抓住每個(gè)機(jī)會分享故事及成功經(jīng)驗(yàn)
2. 助理個(gè)人形象顧問
Job Purpose工作目的：
The position is accountable for providing personalized styling and consultation service for customers, with an objective to foster customer loyalty and spending growth.
該職位負(fù)責(zé)為顧客提供個(gè)人形象設(shè)計(jì)和咨詢服務(wù)，培養(yǎng)顧客忠誠度，推動消費(fèi)增長。
Key Accountabilities主要職責(zé):
In addition to following Lane Crawford’s policies and procedures, key accountabilities include, but are not limited to:
除遵守連卡佛的政策和程序外，主要職責(zé)包括但不限于：
Sales & Profit銷售及盈利
To consistently achieve monthly and annual personal sales targets set by the company and with the endeavor to try to exceed the targets.
始終達(dá)成公司設(shè)定的月度和年度個(gè)人銷售目標(biāo)，并努力超越目標(biāo)。
To proactively recruit new walk-in customers and cultivate the customers to become regular customers of theirs – ultimate goal is to increase sales.
積極主動爭取新的隨機(jī)顧客，并培養(yǎng)成為常客——最終目的在于提升銷售額。
Customer Service and Relationship Management客戶關(guān)系維護(hù)
To consistently manage a portfolio of VIP customers and continue to grow the network to meet with the company’s business objective – to generate sales and increase customers’ loyalty.
始終堅(jiān)持管理VIP顧客檔案，并持續(xù)擴(kuò)展顧客網(wǎng)絡(luò)，以實(shí)現(xiàn)公司的業(yè)務(wù)目標(biāo)——達(dá)成銷售并提高客戶忠誠度。
To increase the “regular customer base” and generate referrals by keeping in touch with customers on a regular basis, depending on the customers’ preference.
擴(kuò)大“固定客戶群”，按照客戶喜好定期與顧客保持聯(lián)系，以擴(kuò)展聯(lián)系范圍。
To proactively and consistently keep in regular contact with regular customers (monthly or as appropriate) to establish contact and build relations with the top100 MW and WW customers each season.
始終積極主動并定期與常客聯(lián)系（每月一次或適當(dāng)頻率），與每一季的前100名男裝和女裝顧客建立互動的友好關(guān)系。
To consistently be well prepared for styling appointments in advance by having the selection of clothing ready for the customer on their arrival.
始終時(shí)刻準(zhǔn)備與顧客預(yù)約進(jìn)行形象設(shè)計(jì)，在顧客到來之前事先選好合適的服裝。
To proactively capture and provide feedback on products and/ or services received from the customers.
積極主動的收集和提供顧客關(guān)于產(chǎn)品和/或服務(wù)的反饋。
To communicate any issues or concerns to Personal Styling Manager immediately concerning matters that will have any impact on customers
如發(fā)生可能影響顧客的問題或事項(xiàng)，立即與個(gè)人形象設(shè)計(jì)經(jīng)理溝通。
To fully understand and be able to communicate our Omni-channel service to customers
深刻理解并向顧客推介公司的全渠道服務(wù)
Fashion Knowledge時(shí)尚知識
To proactively and consistently acquire in-depth knowledge of the latest international designer fashion trends by regularly reviewing fashion periodicals, fashion websites i.e. Style.com to stay abreast of the latest in the industry.
始終主動收集關(guān)于最新國際設(shè)計(jì)師和時(shí)尚趨勢的深度信息，定期閱讀時(shí)尚期刊，時(shí)尚網(wǎng)站如Style.com，緊跟行業(yè)最新趨勢。
Information Technology信息系統(tǒng)
To consistently understand and operate all the systems relevant to your role competently
始終理解并熟練操作與崗位相關(guān)的所有系統(tǒng)。
Company Culture and Values企業(yè)文化與價(jià)值
To fully engage and live by the Lane Crawford Vision, Passion, Learning and Collaboration (PLC) Values, Leadership Code and deliver our Customer Service Promise at all times
充分實(shí)踐連卡佛愿景，熱情，學(xué)習(xí)，協(xié)作的價(jià)值觀以及領(lǐng)袖守則，并時(shí)刻傳遞客戶服務(wù)承諾
To build collaborative working relationships with your colleagues to ensure the achievement of the Company Business Plan, your department and individual objectives
與同事建立協(xié)作關(guān)系確保達(dá)成公司業(yè)務(wù)計(jì)劃，部門及個(gè)人目標(biāo)
To reinforce Lane Crawford Heritage, Brand DNA and culture - through storytelling and sharing successes at every opportunity
強(qiáng)化連卡佛傳承，品牌基因及文化-通過抓住每個(gè)機(jī)會分享故事及成功經(jīng)驗(yàn)
宣講會時(shí)間：2017年10月24日晚上7點(diǎn)
宣講會地點(diǎn)：四川大學(xué)望江校區(qū)紡工附樓205
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網(wǎng)申地址：http://lanecrawford.zhaopin.com/
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